SPOT THE DIFFERENCE
We're Not Like Anyone Else
TRACEABLE FARM TO FORK
5 SECONDS TO MAKE
HIGH IN FIBER
A NATURAL PROBIOTIC
PACKED WITH ENZYMES
KIDS LOVE US!
MADE IN SOUTH JAPAN
ARTIFICIAL COLORS, FLAVORS
HIGH FRUCTOSE CORN SYRUP
WHAT IS TSUBI SOUP?
A SOUP FOR FOODIES
Create The Things You Wish Existed
Tsubi Soup is a freeze dried instant vegan soup cube that delivers all the delicious and nutritional benefits of authentic Japanese miso soup in a convenient single serve pack.
We simply wanted to create a soup for the busy and health conscious person, who loves to eat tasty food. We've squeezed in as many vegetables and gourmet ingredients as we possibly could, into EVERY cube. So you don't need to add anything else, just hot water!
Simply open Tsubi Soup into a mug, pour in 6oz (180ml) of boiled water, stir and watch the ingredients magically blossom to life!
It's the perfect guilt-free snack to enjoy at home, work, on holidays and camping trips!
BUT ISN'T MISO SOUP VEGAN?
Cruelty Free and Planet Friendly
This is a common misunderstanding. Miso soup actually isn't vegan! 'Dashi' is a Japanese broth that is made from broiling tuna and other seafood which is the fundamental base ingredient in Japanese cuisine. This includes miso soup and soba/udon broth too! Thankfully, the dashi used in Tsubi Soup is made from simmering down wild seaweed and shiitake mushrooms to bring you that same hearty umami and flavorful depth, naturally. No animals were harmed in the creation of Tsubi Soup :)
Compare Our Numbers
Many instant soups are loaded with icky ingredients that you would never find in your own kitchen, not to mention, loaded with extreme amounts of sodium that will leave you thirsty for days. Miso requires koji bacteria and salt in order to begin the year-long fermentation journey. It is the key ingredient in our soups and the result of this magical fermentation of nature results in an abundance of health benefits that outweigh the salt content. Tsubi Soup contains an average of 440 milligrams of sodium per serving which is less than half of our competitors. We've focused our efforts on using the best ingredients we can source without overloading them with salt to bring you a gentle but truly satisfying flavor that comes naturally from our miso and vegetables. You be the judge!
FARM TO FORK
Do You Know Where Your Food Came From? WE DO!
All Tsubi Soup ingredients come from the southern and northern tips of Japan and are fully traceable from farm to fork. We promise food origin traceability under the internationally recognized ISO22000:005 license awarded to our factory. In other words, we know exactly how and where each ingredient was planted, harvested, processed, and packaged until it leaves our factory. This was no easy task, but it is part of our commitment to bringing you the best possible soup with transparent ingredients you can find in stores today for your peace of mind.
SAY 'NO' TO CHEMICALS
Do You Read Your Food Labels? Read Ours
Tsubi Soup is a fast yet satisfying meal that relies only on natural flavors. We believe that every mouthful of food should be functional and truly nourish our bodies. Our soups are made with passion using traditional recipes and loaded with pure goodness from mother nature. Our ingredient list is very simple. The only surprises you will find are the huge chunks of vegetables inside your bowl.
The Ancient Japanese Secret to Health and Longevity
The key ingredient in Tsubi Soup is miso. Made with the highest grade NON-GMO soybeans and fermented with Koji-kin (Aspergillus oryzae) which is a friendly bacteria that acts as a catalyst for the magical fermentation process of soy paste to miso. Our miso is carefully cultured by our master miso crafters in Kyoto who have been making miso for more than 6 generations. Our three vegan blends have been carefully balanced to complement the unique ingredients in each flavor. Being a fermented product, naturally occurring probiotics and enzymes found in miso aid in long-term digestive health and helps balance the healthy bacteria in your gut. The fermentation process also creates an abundance of natural vitamin B's, K's, and E's and minerals. Oh, and it tastes amazing too!
Small Change = Big Impact
You don't have to be vegan to enjoy Tsubi Soup and being vegan doesn't mean you need to miss out on delicious experiences. There are so many incredible ways to cook with plant-based ingredients and many of our food choices that include animal products are mostly carried on by habit or tradition. We are now living in a world of change and choices and there's enough scientific evidence that proves we don't need animal proteins in order for our bodies to function. In fact, it is quite the contrary and studies show that a plant-based diet is much more beneficial for our health and well-being.
If you're just vegan-curious and reading this page, that's fantastic! You don't have to become vegan this instant, but YOU CAN join us by making small changes to your everyday meals. There is no need to label yourself. Just start by slowly increasing the amount of plant-based foods in your diet and reducing your meat and dairy intake. You'll begin to notice a difference and the planet will thank you too. After all, this is our earth and we really ought to make an effort to sustain it. Join the Tsubi Soup movement today!
Read more about the benefits of going vegan here
CEO & Founder
HOW IT ALL BEGAN
My health was not in a good state. I was always fatigued, had bad skin, slept poorly, was always getting sick, and had constant stomach issues. I had concluded that this was just how my body was until a food allergy test showed adverse reactions to dairy, wheat, meats, and eggs. Although I was skeptical at first, I decided to experiment by going on a strictly plant-based diet. After just one month, I felt a noticeable change from within. Digestion improved, my skin was glowing, I stopped getting sick and was waking up with an energetic bounce in my step. Plant-based living worked wonders for my mind and body. It was a truly unexpected outcome that I only discovered in my 30s/ This is how it all began.
I started reading labels and ingredients and being picky about food origin and avoiding processed foods with animal ingredients and derivatives. Finding food from the supermarket that ticked off all the right boxes became a daily challenge, and I searched, but struggled, to find the magical combo: A convenient snack that could be enjoyed on the go, made with simple ingredients, low sugar, was plant-based, and most importantly, tasted amazing. That's when I decided to take matters into my own hands. I've always loved soup and I decided to create my dream product and share it with the world.
FINDING HEALTH AND HAPPINESS
Raised in a Japanese family, I grew up drinking homemade miso soup every morning. Soup has always been my go-to snack at home and at the office. One day I bought an industrial food dehydrator and started experimenting from there. After 2 years of recipe building and tasting hundreds! of soups, I finally launched Tsubi Soup with what's close to my heart, in four miso blends, using only the highest quality ingredients from Japan.
Diet plays an enormous role in our health and we believe that every mouthful of food should nourish and benefit your body and senses, whilst minimizing the impact on our planet and the animals we share it with. This is why we're committed to keeping every ingredient in Tsubi Soup fully traceable, 100% natural, vegan and nutritious as a homemade soup should be. We also focus on hitting the spot with our unique culinary flavor profiles. Thanks to social media, it's been pure bliss to hear from all the people around the world who have been enjoying Tsubi Soup. Tsubi Soup is a woman-owned company created to disrupt the plant-based food and soup market. We hope people will continue following our journey as we have a lot more to come!
WHAT WE DO
Some More Details about Tsubi Soup
AHEAD OF THE GAME
A SMART SOUP
Tsubi Soup is a 100% Vegan instant soup cube that delivers all the delicious and nutritional benefits of authentic Japanese miso in an easy-to-make, single-serve package.
We use a dehydration process called freeze-drying which gently removes the water content from the soup and vegetables, without changing the composition and structure of the ingredients. By using this method we are able to retain up to 98 percent of the nutritional value while weighing only 20 percent of its original weight.
As a result, Tsubi Soup is super light – weighing a tiny 15 grams – and jam packed full of crunchy vegetables that magically blossom into a fresh soup with the touch of hot water, making it a fast, healthy, and tasty snack for people of all ages that can be enjoyed at any time of day.
The compact packaging makes it convenient to carry while on the go and has a shelf life of up to 18 months without using artificial preservatives.
Simply open Tsubi Soup into a mug, pour in 160ml (6oz) of boiling water, and watch the ingredients come to life!
Feasting on such wholesome goodness has never been easier!
DO YOU KNOW WHERE YOUR FOOD CAME FROM?
Every bowl of Tsubi Soup is packed with carefully selected natural
ingredients like miso, diced mushrooms, spinach, tofu, fresh spices and an all-plant based stock, free of artificial colors, flavors or preservatives.
All Tsubi Soup ingredients come from the southern and northern tips of Japan and is free from risk of radiation. This was no easy task, but it is part of our commitment to bringing you a safe, high quality and delightful Japanese product.
Our soups are also manufactured following an internationally recognized food safety management system that is ISO22000 and ISO22005 certified and our ingredients are sourced from the most trusted farms in Japan. We promise 100% traceability, meaning we know exactly how and where each ingredient was grown, harvested, picked and packaged and we follow the entire process until it arrives at our retailers.
During the process of creating Tsubi Soup, we turned back many suppliers due to lack of transparency in farming methods and location of harvest. Even though this process delayed us by a whole year, we continue to apply these strict rules to ensure our product is of the highest quality and differentiates us from our competitors.
SERIOUSLY, ALL NATURAL
Today's students, professionals and parents often sacrifice healthy meal choices to stay on top of hectic schedules and tight deadlines. As a result, we're constantly consuming highly processed foods and synthetic additives which can lead to complications like allergies, gastric problems, skin ailments, asthma and even cause cancer. Yet manufacturers continue to inject these toxic ingredients into consumer products for their cheap manufacturing costs and their bigger profits...
Tsubi Soup is a fast yet satisfying meal that relies only on natural flavors. We believe that every bowl of Tsubi Soup should truly nourish the body, and every ingredient should be something you would find in your own kitchen. Only pure goodness from nature.
THE SECRET TO HEALTH AND LONGEVITY
Japan has the world’s highest life expectancy rate thanks in large part to diet, and one of Japan’s greatest superfoods – miso – has played a major role in everyday Japanese cuisine for centuries. Even used in modern cuisine, it has made it's mark as one of the world’s most important superfoods.
The miso in Tsubi Soup is made of the highest quality NON-GMO soybeans that have been carefully fermented at our century-old miso maker in Kyoto, a region famous for its ancient miso crafting skills. Our three special blends have been tried and tested to complement the unique ingredients in each flavor.
Miso is also a complete protein, meaning it contains all essential amino acids and is packed with B vitamins and antioxidants, which are great for anti-aging mechanisms and cell regeneration.
Being a fermented product, probiotics found in miso aid in long-term digestive health and helps balance the healthy bacteria in your gut. It's a perfect savory snack for children and adults.
Oh, and it tastes amazing too!
TRY IT TODAY
There are so many great reasons to adopt a vegan diet, from maintaining a healthy weight to increased energy levels throughout the day, better gut health to reducing your impact on the environment.
Like any major lifestyle change, switching to a vegan diet takes a lot of
determination and commitment. You don't have to be vegan to enjoy Tsubi Soup but you can benefit by making small changes to your everyday meals and slowly increasing the amount of plant-based foods in your diet.
Its all about baby steps! Try removing meat or dairy one day a week. Go from there and you'll be amazed at how quickly you can see and feel the difference :) There are also global community events like 'Meatless Mondays' where you can participate in the vegan movement even once a week to contribute to the environment and express your support to a healthier and cruelty free lifestyle.
Read more about the benefits of going vegan here
Couldn't Have Done it Without YOU
We couldn't have made it this far without your support and are truly blessed and grateful for this exciting journey. It makes us smile when we hear feedback from you so please feel free to drop us a line if you have any questions, reviews, or comments!
If you enjoyed Tsubi Soup and think we would be a perfect match with any stores in your neighborhood, please let us/or them know! We are a family-run business and would be delighted to expand our customer network across the globe. Thank you for all the love and encouragement. We are truly glad that we pushed on to create this product of the highest quality possible. We hope to continue to change the food market and people's perceptions of instant food and bring more ridiculously delicious vegan soups to you for many years to come!